Brand Management Essay Example | Topics and Well Written Essays - 4500 words

Brand Management - Essay Example rand of its retail business, and it is the largest division in the Cooperative Group and it is one of the largest food retail chains in the country of United Kingdom. The strategy adopted by the group is to mainly serving the local communities with small stores, in line with the objectives of cooperative movement, rather than competing with the bigger supermarkets. Members of The Co-operative Group get rebate on the value of purchases made from the cooperative retail stores. The brand concept of the group, for example in the case of Co-op 99Â  brand tea, portends success of a comprehensive strategy that may be adopted for its foods business, to leverage its strengths goodwill in the market. The products with Cooperative brands already appearing with its own labels are available throughout the country in their own stores and other retail cooperative societies. A strategy for consolidation of the brand image and brand value at this stage would enhance the brand identity, recognition, image and positioning relative to the competing products. Brand image denotes the respectability or the status of the products or services as perceived by the consumers. Brand represents character, quality or attributes in respect of the products or services which is very important for the manufacturers or service providers to position the product or services in the market place or differentiate them from the others. Every entrepreneur tries to introduce unique features to strike a chord with the customers with varied expectations, requirements, aspirations and psychological needs. In creation of a brand, building unique features into the products or services plays a basic and important role. Establishing the brand in the market place involves creating awareness about the products in the minds of the consumers. Creation, establishment and maintenance of the brand could be called as brand management. There are so many factors involved in a brand to be successful in the long

Principles of good customer service Essay -- Business and Management S

Principles of good customer service It is very important to give excellent customer service when out in resort working as a rep. customer service can be given by one person or alternatively it can be given out as a team. This is to ensure that the customers get the best from there holiday, and so that they build a rapor with you to gain trust for them to come back time and time again. Seeing the customer happy also benefits you as a rep and gives you good job satisfaction. There are many different types of giving good customer service: Body language When dealing with a customer you must always use positive body language. Giving lots of eye contact is always good because the customer feels that you are giving them you full attention and that you are developing an understanding of there needs. Also facial expressions reveal opinions, emotions and moods better than any of the other body parts. The way that your face expresses feelings i.e. smiling or frowning will always allow the customer to discover how you are feeling towards them. First Impressions First impressions count in any business, particularly overseas where dealing with people is such an important part of the work. You need to understand that the way you and your organisation present themselves to customers has a direct influence on their enjoyment, your job satisfaction and the future success of the organisation that employs you. In particular when meeting a customer for the first ...

Sex and Death in LA

Wait, people won't believe she tried killing herself, what if I say she fell off her commode and blame someone else. I picked Miss Jenkins up from the floor and laid her on the couch, I put some clothes on her because she enjoyed sleeping half naked. I took the beer she had opened and grabbed the half empty bottle of sleeping pills and placed them on the table right next to Miss Jenkins. I grabbed Buffy's rhinestone leash and headed out with my precious Lhasa apso dog. As soon as I was walking out the building, I saw the doorman and remembered I had to tell im about Miss Jenkins. â€Å"Doorman.I need you to run upstairs to my apartment and call a doctor. † â€Å"Why? What's the matter? † he said. â€Å"Miss Jenkins fell off her commode and is in serious pain. She needs a doctor right away. † â€Å"Okay I'll call a doctor and I'll tell him to check up on her. † â€Å"Fine, I will be back in a few, I need to walk my dog. And do not steal anything from my ap artment. † I said. While walking with Buffy, I couldn't help but to be happy, things will get better between the two of us. We'll be happy again, and all the fighting will stop. I was so appy, I ended the walk with Buffy short, to go make sure the doorman had called the doctor.As I walked towards the building I noticed he wasn't in the front where he usually stands. He must be upstairs with the doctor now. As soon as I walked into my apartment, I saw another person leaning over Miss Jenkins. I assumed I was being robbed by the doorman and this stranger, IVe never seen before. I quickly questioned the stranger what was he doing here. He didn't look like a doctor, he seemed too young to be a doctor. The doorman reassured me he was a neighbor of mine and was also a doctor. I questioned if he was a doctor like he says, why isn't he helping her?I saw him reach over Miss Jenkins and hurt Buffy, I began to scream, mfou bastard! You bastard! Hurting a poor, innocent dog! † I sta rted kicking him, he nurt my baby. I heard a loud knock on the door, I began screaming again mfou robbed me, you robbed me! † Whoever was knocking on the door, told us to stand clear of the door, they were coming through. â€Å"Shit, Cops! † screamed the doorman â€Å"So? † said the doctor â€Å"I'm carrying! † â€Å"Aha, I knew it! † I said as I was opening the door to see a fireman with his ax upraised. He was trying to hack down my door.

Essay on The Growing Epidemic of Cyberbullying - 1121 Words

Cyber bullying has been around since the creation of advanced communication technology. In the last few years, however, this issue has become more common, more related to sex and most of all more dangerous. It has gotten so dangerous that children have killed each other and/or committed suicide after having been involved in a cyber bullying incident. Little attention and support from school authorities, more access to computers, and the latest cool thing (social networks) are all factors that have contributed to the rising of cyber-bullying practices. Cyber bullying is when a preteen or teen is harassed, threatened, humiliated, embarrassed or otherwise molested by another child with the use of technology such as internet,†¦show more content†¦Such audience could then turn bullying into verbal bullying or even continue the cyber bullying making it a bigger threat for the victim. By now the victim is already scared to death and psychologically abused. In a lot of cases the abu se escalates to physical abuse. Third characteristic is prevalent sexual and homophobic harassment. Sexual and homophobic harassment is emerging as one of the main reasons a person is bullied. This one not only concentrates on the sexual orientation of the person, but also touches unwanted sexual attention, and sexual coercion. A fourth aspect is that only communications have a permanence and inseparability that are very difficult to erase. For example cell phones are usually carried all the time which makes it difficult for the victim to ignore the message. Teenagers spend a lot of time in their computers which also makes it difficult to ignore emails. Emails are very powerful because they can contain defamatory material or modified pictures and it can be send to us many people as you want. In this characteristic, we can include social networking sites such as My Space, Face book, Hi 5, and many others. Online communication tools such as the ones previously mentioned for pre-teens and teenagers began to function approximately 5 years ago and became extremely popular. Especially for girls that like to engage in more social and verbal forms of communication. These sites wereShow MoreRelatedCyberbullying And Its Effect On Children Essay1497 Words   |  6 Pagesarchives, are located, enabling data and other information to be exchanged (Internet, n.d.). This essay will identify and discuss one concern for users of the internet, which is cyberbullying. Cyberbullying is carried out through cell phones, computers, e-mails and any other electronic devices or social media sites. Cyberbullying has the potential to be devastating to children, adolescents and adults as it is being cruel to others by sending or posting harmful material or engaging in other forms of socialRead MoreHow Cyberbullying Is Affecting Teens1200 Words   |  5 Pages How Cyberbullying Is Affecting Teens Lisa Chouinard University of Central Florida Abstract Cyberbullying is a growing problem among the teen population. The abuse that is taking place online has a much more far reaching effect than physical bullying, since it is available to a much larger audience. It has the ability to cause serious psychological effects on teens that could lead to depression and possible suicide. The reason for this, is because a teen’s self-esteem and self-worthRead MoreMaking Cyberbullying a Criminal Offense695 Words   |  3 Pageshanged herself. Although cyberbullying is a vague concept to many, it should be made a criminal offense because it is causing suicides for youth, government intervention is the only solution, and the bully should be punished instead of the victim. Being a recent issue, cyberbullying has seriously been taken for granted by society. Not only is it real and hurtful, but it is also leading to suicide as a result, especially for youth. From a survey taken by the Cyberbullying Research Center, 20% of aroundRead MoreCyberbullying Is A Recent Problem Among Youths And Their Families939 Words   |  4 PagesCyberbullying has become a recent problem among youths and their families. Children go online, and through social media are harassed, degraded, and ostracized, usually by their classmates. This is an epidemic that needs to be stopped, but demanding the schools to do the bidding of other, more qualified individuals is not the way to fix the situation. Cyberbullying is not the school’s issue to solely handle because it happens out of their jurisdiction, it causes further issues for both parties, andRead MoreCyberbullying: The New Form Of Bullying. When Sending Our1661 Words   |  7 PagesCyberbullying: The New Form of Bullyin g When sending our children to school we expect them to be able to learn without distractions, but bullying makes that impossible. Bullying has been recognized as a problem for school children globally. In fact, school bullying has proven to be a risk factor for suicide, which has been identified as one of the top causes of death among teens (Erick Messias, 2014). Now that bullying and its importance has been acknowledged as a critical concern, several preventionRead MoreReview Of Elementary School 1894 Words   |  8 Pagestactics are introduced to these new means of communication, ‘cyberbullying’ is create. This adds another level on top of what bullying used to be. Cyberbullying has become a nationwide epidemic, but our country has taken little to no action in dealing with cybercrimes. Therefore, in order to address cyberbullying, there must be things to take into consideration, such as knowing how serious this case is and the different ways cyberbullying can occur. I n addition, knowing SECTION 3, SECTION 4, as wellRead MorePersuasive Essay On Social Media1026 Words   |  5 Pagesof our generation’s lives. As our access to these websites increases, many other problems arise. While there are also some benefits of our use and accessibility of the internet, there are also many downfalls. Loss of time, lack of privacy, and cyberbullying are examples of issues we commonly face by using social media. Countless hours of every day are wasted by spending our time on social media outlets such as Facebook, Twitter, and Instagram. With the increase of social media usage the attentionRead MoreThe Social Communication Era1478 Words   |  6 PagesI would illustrate a few issues that I believed is a growing concern and needs to be reconsidered in the evolution of the social communication era. Facebook, Instagram and what’s app are very effective and efficient social network service that is commonly used today by adults, teenagers and children. These far-reaching interaction web-based media, embeds the unethical act of cyberbullying. According to Michael J. Quinn (2012), â€Å"Cyberbullying is the use of the Internet or the phone system to inflictRead MoreBullying Is Bad Traditional Or Cyber Bullying?1296 Words   |  6 Pagesacts carried out against their persecutors and other students. Any form of bullying hurts whether it is traditional bullying or cyberbullying. Cyberbullying is the use of cell phones or other electronic communication devices to spread harmful or embarrassing information about another person. This information can be in the form of text, photos, or videos. Cyberbullying can take many forms. It may include repeatedly sending e-mails to people who have said they do not want contact with the senderRead MoreThe Negative Effects Of Cyberbullying1691 Words   |  7 PagesCyberbullying Hurts! What is cyberbullying? â€Å"Cyberbullying is intentional and repeated harm inflicted on people through the use of computers, cellular phones, and other electronic devices† (Cyberbullying 1). The use of technology today has greatly increased, and it is causing problems within the states. Schools are becoming more technological, and some schools even provide students with electronic devices. Four in ten teens have been bullied online, and girls are more likely to be victimized, rather